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Spotlight: Ben Brown, Feds Clubs Graphic Designer
There are over 250 Feds clubs at the University of Waterloo with students passionate about everything from deception board games and Dance Dance Revolution, to loving cheese and cooking. If you don’t find a club that you want to join, the Clubs Community Centre can help you start your own - and Ben Brown, Feds graphic designer, will help you look great once you’ve started.
Brown, a second-year Arts and Business student majoring in psychology, provides branding and promotional support for Feds Clubs, including marketing consultations, graphic design, and logistical support such as venue bookings.
“Students can come to us and ask us for help with marketing, promotion, and graphic design, giving them a more holistic approach to their clubs,” said Brown.
Starting his second term as a part-time graphic designer for Feds, Brown finds himself wearing many different hats in his role.
“I do a lot of marketing strategy and branding work on top of graphic design,” said Brown. “We have a small team, so I just pick up whatever needs to get done.”
Brown is no stranger to the world of Feds Clubs. In the past, he’s been involved with the Entrepreneurship Society and took part in the Entrepreneurs in Residence program, held by Waterloo Residences, which provided one-on-one mentorship with undergraduate students and upper-year students involved with entrepreneurship. This inspired Brown to begin a project called Bridge, which provided a mental health education program for high school students. Brown took it all the way to competing as a semi-finalist in Velocity’s $5k Pitch Competition.
In addition to full-time studies and his part-time responsibilities at Feds, Brown works freelance marketing jobs to help businesses and individuals design marketing strategies to increase their online presence. He spent his summer as a branding designer at Uprise, a Waterloo-based startup.
With plenty of experience with marketing and graphic design, and the drive to learn more, Brown is excited to give back to student clubs. He encouraged all students to take advantage of the different resources that clubs can access throughout Feds.
“We’ve seen results after working with clubs to help them improve their brand. There’s increased attendance and higher engagement,” Brown said.
Want to learn more? Check out our Feds Clubs.